Artist: GYPÉ Size: 45 1/4 x 29 3/4 in./115 x 75.5 cm Condition: A-/ Slight tears at edges. Printer: Publicité Wall, Paris Reference: Ref: PAI-LXXI, 5 Key Words: Bicycles; Art Nouveau; By Air, Land, or Sea Cycles Locomoto. One of the more bizarre cycling posters we've encountered, Cycles Locomoto "crushes its competitors by its qualities." It's certainly an odd form of re-cyclery, to abuse the pun: Locomoto crushes inferior cycles underneath its steam-engine wheels, then uses the broken bike frames to fuel Locomoto, which expels as steam Locomoto Cycles—surreptitiously commenting on the transportation competition between bikes and trains, while using "caught on the train tracks" terror tropes to arrest the viewer's attention. Truly loco.
Artist: GYPÉ Size: 45 1/4 x 29 3/4 in./115 x 75.5 cm Condition: A-/ Slight tears at edges. Printer: Publicité Wall, Paris Reference: Ref: PAI-LXXI, 5 Key Words: Bicycles; Art Nouveau; By Air, Land, or Sea Cycles Locomoto. One of the more bizarre cycling posters we've encountered, Cycles Locomoto "crushes its competitors by its qualities." It's certainly an odd form of re-cyclery, to abuse the pun: Locomoto crushes inferior cycles underneath its steam-engine wheels, then uses the broken bike frames to fuel Locomoto, which expels as steam Locomoto Cycles—surreptitiously commenting on the transportation competition between bikes and trains, while using "caught on the train tracks" terror tropes to arrest the viewer's attention. Truly loco.
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