Beschreibung:

80 volumes. Cloth-covered folio-size portfolios with mounted or tipped-in advertisements, posters, signs, labels etc. An extensive collection of advertisements from the Sunkist Growers, Inc. archive comprising a virtual history of 20th century color printing techniques and design. According to Gordon T. McLelland and Jay T. Last, "California citrus shippers, faced with problems of national distribution since the beginnings of industry, had long realized the importance of product identification and advertising. The California Fruit Growers Exchange, the key growers cooperative [of which Sunkist was a brand], ran its first national advertisement in 1914, in the Saturday Evening Post. In the next two years, advertisements were placed in over 500 daily newspapers and more than a dozen national magazines." - California Orange Box Labels: An Illustrated History. Lot includes two additional volumes of advertisements unrelated to Sunkist. Those include a volume on the Smokey the Bear advertising campaign and one for Southern Pacific Railroad. Vols. include: 3: Sunkist 1926-37 4: Sunkist Lemon 1925-39 5: Sunkist 1927-28 7: Sunkist 1923-4 8: Sunkist Direct Mail 1929-30; 1932-33 9: Sunkist Direct Mail 1932-34 11: Sunkist Lemon 1925-39 12: Sunkist 1917-22; 1924-25 13: Sunkist 1925-39 14[a]: Sunkist 1933-35 14[b]: Sunkist 1933-35 15: Sunkist 1925-26 16: Sunkist 1928-29 17: Sunkist 1925-32 18: Sunkist 1931-33 19: Sunkist 1925-39 20: Sunkist Master Book 1965-66; 1966-67; 1967-68 21: Sunkist 1938-40 22: Sunkist 1930-31 23: Sunkist 1935-37 25: Sunkist1940-41 26: Sunkist MDSE 1927-28; 1940-43; Direct Mail 1936-37 27: Sunkist 1937-38 29: Sunkist 1938-39 30: Products 1950 31: Sunkist Products 1950-51 32: Sunkist Products 1951-52 33: Sunkist Products 1954-55 35: Sunkist Ind. Prod.1953-54 36: Sunkist 1952-53 37: Sunkist 1948-49 38: Sunkist 1953-54 39: Sunkist Ind. Prod. 1951-52 40: Sunkist 1950-51 41: Sunkist 1951-52 42: Sunkist SJS 1953-54 43: Sunkist 1953 44: Sunkist 1953-54 45: Sunkist Ind. Prod. 1954-55 46: Sunkist Special Jobs 1956-57 48: Sunkist 1954-55 49: Sunkist 1957-58 50: Sunkist 1956-57 52: Sunkist 1955-56 53: Sunkist Consumer Prod. / Sunkist Ind. Prod. 1955-56 54: Sunkist 1954-55 55: Sunkist Prod. 1940-48 56: Sunkist Master Book 1961-62; 1962-63; 1963-64; 1964-65 57: Sunkist 1942-45 58: Sunkist MDSE 1935 59: Sunkist Master Book 1968-71 60: Sunkist Prod. 1935-38 61: Sunkist 1953 62: Sunkist 1955-56 63: Sunkist 1949-50 64: Sunkist Prod. 1936-39 65: Sunkist 1941-42 67: Sunkist 1944-45 69: Sunkist 1946-47 70: Sunkist Sunkist Prod. 1967-69 72: Sunkist Master Book 1973-74 73: Sunkist Prod. 1970-71; 1972 74: Sunkist 1943-44 75: Sunkist 1947-48 76: Sunkist Growers Fresh Oranges, Lwmons Etc. 1959; Consumer Products 1958-59; Special Jobs 1958 77: Sunkist Production 1965-66; 1966-67 Sunkist 1980 Sunkist 1981-82 Sunkist County of L.A. Medfly / Myerson Candy 1983-84 Sunkist 1985 Sunkist 1986 Sunkist Growers 1987 Sunkist/Food Service 1986-89 Sunkist Foodservice 1990-96 Sunkist Growers 1991-92 Sunkist Growers 1993 Sunkist 1996-97 Sunkist 1998-99 Additional shipping charges may apply