SEPO (SEVERO POZZATI (1895-1983) ANIC. 1938. 58 1/4x38 1/4 inches, 148x97 cm. Idea, St. Ouen. Condition B: repaired tears in margins, some affecting image; repaired tears in image. Between 1930 and the outbreak of the Second World War, Sepo regularly worked with the French National Tobacco Company, designing posters to help promote their various brands (including Balto, Naja and Week-End). Anic was the company's first foray into light, filtered cigarettes, which were introduced to the market in 1937. Sepo designed two posters for Anic , this one uses a dove to symbolize the purity of the filter, while suggesting the impurities the filter is stopping through the dark shades behind the bird. Weill 374, Sepo 226.
SEPO (SEVERO POZZATI (1895-1983) ANIC. 1938. 58 1/4x38 1/4 inches, 148x97 cm. Idea, St. Ouen. Condition B: repaired tears in margins, some affecting image; repaired tears in image. Between 1930 and the outbreak of the Second World War, Sepo regularly worked with the French National Tobacco Company, designing posters to help promote their various brands (including Balto, Naja and Week-End). Anic was the company's first foray into light, filtered cigarettes, which were introduced to the market in 1937. Sepo designed two posters for Anic , this one uses a dove to symbolize the purity of the filter, while suggesting the impurities the filter is stopping through the dark shades behind the bird. Weill 374, Sepo 226.
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.jpg "Quelle: Christie's")
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