Beschreibung:

Title: Royal Tailors Trade Display. Tin lithograph display case, with fabric samples. Author: Royal Tailors Place: Chicago Publisher: Royal Tailors Date: [c.1934] Description: Original tin-lithographed counter display sample case divided into two compartments, with lid that folds down, 16½x11¼x4¼" (when closed). Lid, emblazoned with beautiful color illustration of the Royal tiger, is 8½x16½" and pivots on each end. Includes 70 sample cards, printed borders, most with Royal Tailors Tiger logo in corner, with a total of 88 original textile fabric samples of wool, wool over coating fabrics, worsted, cheviot, wool blends, and wool felts. Each card measures approximately 8x10¾". Scarce and unusually complete salesman sample case for woolen fabrics used in men’s suits, overcoats, pants, and even women’s raincoats and overcoats in the 1930s. Prior to 1932, these Royal Tailors counter display advertising cases were usually made from wood covered in paper, or book cloth, and thick press board. The application of color lithography to pressed metal made for a very durable, and lightweight display case which appeared modern and appealing in the 1930s. The woolens in this display appear to have been intended for Fall and Winter as the majority are darker colors, and include many versions of coat and over-coating wool blends. The catalog offers invaluable tactile textual reference for the colors and fabrics during the era of fashion highly influenced by the elegance and glamor of Hollywood films of the era. Joseph Vehon (1834-1918) was a pioneer in the idea of wholesale merchant tailoring, and built one of the largest firms of its type in the world. He had immigrated from Poland to the United States just before the Civil War, and initially founded a dry goods store which failed, and began building a thriving business across eastern Texas as a traveling store with large wagons of stock. He later established his clothing store in Iowa in 1870, and was one of the first to offer a money back guarantee if the customer was not satisfied. His business took off, and within 20 years was building an empire which would expand to over 10,000 towns and cities across the United States. His children Morris Vehon (1876-1950), and Emma Vehon, continued to build and expand upon the company success employing over 2000 tailors and seamstresses at its height. Lot Amendments Condition: Minor damp stain to rear of one card, minor edge wear to one sample, some crackling to the lithograph image on raised lid, creasing down the center from rubbing against the divider of the lower portion of the case; very good. Item number: 287372