LUCIAN BERNHARD (1883-1972) FRITZ ROSEN (1890-1980) REKLAME SCHAU. 1929. 321/2x231/4 inches. Hans Pusch, Berlin. Condition A-: restored losses and restoration in margins; creases in image. In 1925 Lucian Bernhard emigrated to the United States. He didn't move for political reasons, more simply he figured that for business purposes America was the right country to live in. He left his studio in Berlin to his partner Fritz Rosen, who ran the company until 1933. At that time, for purely political reasons, Rosen, too, emigrated to America. In 1929 Bernhard and Rosen had a large retrospective exhibition in Berlin. To advertise the show they not only co-designed this poster but also a cover for the magazine Gebrauchsgraphik (picturing the two of themselves with globes instead of heads--Bernhard's being the larger of the two!). Their collaborative effort on the poster is this intriguing, well-balanced "look and listen" image, playing stylistically on light and color. Half blue, half orange, half awake, half asleep, listening closely on one side, and peering attentively on the other the two men capture the split personality of their working relationship while accentuating the common goals they strive to achieve; with bold, simple typography at the bottom. Germany p. 76, Verfuhrungen p. 124 no. 130.
LUCIAN BERNHARD (1883-1972) FRITZ ROSEN (1890-1980) REKLAME SCHAU. 1929. 321/2x231/4 inches. Hans Pusch, Berlin. Condition A-: restored losses and restoration in margins; creases in image. In 1925 Lucian Bernhard emigrated to the United States. He didn't move for political reasons, more simply he figured that for business purposes America was the right country to live in. He left his studio in Berlin to his partner Fritz Rosen, who ran the company until 1933. At that time, for purely political reasons, Rosen, too, emigrated to America. In 1929 Bernhard and Rosen had a large retrospective exhibition in Berlin. To advertise the show they not only co-designed this poster but also a cover for the magazine Gebrauchsgraphik (picturing the two of themselves with globes instead of heads--Bernhard's being the larger of the two!). Their collaborative effort on the poster is this intriguing, well-balanced "look and listen" image, playing stylistically on light and color. Half blue, half orange, half awake, half asleep, listening closely on one side, and peering attentively on the other the two men capture the split personality of their working relationship while accentuating the common goals they strive to achieve; with bold, simple typography at the bottom. Germany p. 76, Verfuhrungen p. 124 no. 130.
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.jpg "Quelle: Christie's")
.jpg "Quelle: Christie's")
