Artist: LUCIEN BAYLAC (1851-1913) Size: 35 3/8 x 51 1/8 in./89.8 x 129.7 cm Condition: A. Printer: Imp. Kossuth, Paris Reference: Ref: Petite Reine, p. 87; PAI-XIX, 15 Key Words: Bicycles; By Air, Land, or Sea; Art Nouveau Clément. 1891. As our competitors speed ahead, Clément advertises itself (more or less accurately) as "The Biggest and Oldest Manufacturer in France," and as "hors-concours"—selected for jury—in the 1889 races held at the World's Fair. "The Clément firm—one of those which determined that advertising would play a major role in the battle for fame and sales—entrusted Baylac with the task of illustrating the firm's merits: [we see] the competitors—their calves freed of the leggings of yesteryear—rounding the turn before the attentive eyes of the spectators up in the stands and the élegants standing down on the grass" (Sport a l'Affiche, p. 91). Baylac worked under and was heavily influenced by Chéret. Though he produced only some dozen posters, they were distinguished enough to give his name cachet among collectors of the day.
Artist: LUCIEN BAYLAC (1851-1913) Size: 35 3/8 x 51 1/8 in./89.8 x 129.7 cm Condition: A. Printer: Imp. Kossuth, Paris Reference: Ref: Petite Reine, p. 87; PAI-XIX, 15 Key Words: Bicycles; By Air, Land, or Sea; Art Nouveau Clément. 1891. As our competitors speed ahead, Clément advertises itself (more or less accurately) as "The Biggest and Oldest Manufacturer in France," and as "hors-concours"—selected for jury—in the 1889 races held at the World's Fair. "The Clément firm—one of those which determined that advertising would play a major role in the battle for fame and sales—entrusted Baylac with the task of illustrating the firm's merits: [we see] the competitors—their calves freed of the leggings of yesteryear—rounding the turn before the attentive eyes of the spectators up in the stands and the élegants standing down on the grass" (Sport a l'Affiche, p. 91). Baylac worked under and was heavily influenced by Chéret. Though he produced only some dozen posters, they were distinguished enough to give his name cachet among collectors of the day.
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