Artist: E. MCKNIGHT KAUFFER (1890-1954) Size: 30 1/4 x 39 5/8 in./76.8 x 100.7 cm Condition: B+/ Restored tears at edges. Printer: Reference: Ref: PAI-XXXVI, 360 Key Words: Aviation; Travel; By Air, Land, or Sea; Modern American Airlines / East Coast. 1948. With this elegant promotion for American's East Coast flights, it's clear why Kauffer was dubbed the "Picasso of Advertising Design"—the humble scene of a man whittling bits of wood into a model ship reads more as fine art than advertising. He was an artist, a graphic designer, and a theater set designer, which clearly guided his Modernist use of geometric forms, his refined use of space and type, and his idiosyncratic blending of two- and three-dimensional space. "... it was Kauffer's mastery of synthesis—wedding abstract, dynamic form to everyday products—that made him invaluable in the promotion of commercial enterprise. ...he wanted to encourage people to simply be aware of a product or message by piquing their aesthetic sensitivities" (Heller/AIGA).
Artist: E. MCKNIGHT KAUFFER (1890-1954) Size: 30 1/4 x 39 5/8 in./76.8 x 100.7 cm Condition: B+/ Restored tears at edges. Printer: Reference: Ref: PAI-XXXVI, 360 Key Words: Aviation; Travel; By Air, Land, or Sea; Modern American Airlines / East Coast. 1948. With this elegant promotion for American's East Coast flights, it's clear why Kauffer was dubbed the "Picasso of Advertising Design"—the humble scene of a man whittling bits of wood into a model ship reads more as fine art than advertising. He was an artist, a graphic designer, and a theater set designer, which clearly guided his Modernist use of geometric forms, his refined use of space and type, and his idiosyncratic blending of two- and three-dimensional space. "... it was Kauffer's mastery of synthesis—wedding abstract, dynamic form to everyday products—that made him invaluable in the promotion of commercial enterprise. ...he wanted to encourage people to simply be aware of a product or message by piquing their aesthetic sensitivities" (Heller/AIGA).
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.jpg "Quelle: Christie's")
.jpg "Quelle: Christie's")
