Artist: DECAM Size: 31 1/8 x 63 1/2 in./79 x 161.3 cm Condition: A-/ Slight tears at edges. Printer: Imp. P. Lemélin, Asniéres Reference: Ref: Bicycle Posters, 53; PAI-LXIII, 244 Key Words: Bicycles; Art Nouveau; By Air, Land, or Sea La Vérité / Le Vélo-Caténol! 1897. While Decam has provided us with a few references, this iconic image remains to be a largely unsolved puzzle. Based on the allegorical imagery frequently associated with the French proverb “La Verité sort du puits” (The Truth comes out of a well), in which a nude female representing Truth is seen leaping forth from a well, we are presented with an alternative heroine: she is chained to the well with what appears to be a bike chain, while a bike-chain-like mechanism is depicted behind her as she makes a superstitious hand gesture against bad luck. Whether the chains are meant to protect or punish the truth, we may never know—but this Vélo-Caténol bicycling ad is undeniably engrossing.
Artist: DECAM Size: 31 1/8 x 63 1/2 in./79 x 161.3 cm Condition: A-/ Slight tears at edges. Printer: Imp. P. Lemélin, Asniéres Reference: Ref: Bicycle Posters, 53; PAI-LXIII, 244 Key Words: Bicycles; Art Nouveau; By Air, Land, or Sea La Vérité / Le Vélo-Caténol! 1897. While Decam has provided us with a few references, this iconic image remains to be a largely unsolved puzzle. Based on the allegorical imagery frequently associated with the French proverb “La Verité sort du puits” (The Truth comes out of a well), in which a nude female representing Truth is seen leaping forth from a well, we are presented with an alternative heroine: she is chained to the well with what appears to be a bike chain, while a bike-chain-like mechanism is depicted behind her as she makes a superstitious hand gesture against bad luck. Whether the chains are meant to protect or punish the truth, we may never know—but this Vélo-Caténol bicycling ad is undeniably engrossing.
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.jpg "Quelle: Christie's")
.jpg "Quelle: Christie's")
